Consumer & CPG Advisory
Ninety Five

A limited advisory collective for consumer brands.

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01Philosophy
The premise

Growth is not a volume problem.

“Brands plateau for reasons that more spend cannot fix. The work is deciding what to stop, what to sharpen, and what to build next.”

Nic Figari Principal

Each engagement runs on a quarterly rhythm: a written agenda covering objectives and one, three and five-year goals; standing sessions with notes held in one place; and tasks that carry between quarters.

Read our approach
02Engagements
How we work together
Engagement 01

For early, founder-led brands who need a room to think in.

  • • Weekly standing advisory session
  • • Direct access between sessions (async, within reason)
  • • Private client portal — shared notes, priorities, and a running record of the work
  • • Access to the founder's expertise, perspective, and network
  • • Accountability and momentum: clear priorities each week, honest counsel

A seat at the table with someone who's built and sold this before. No tactics — just clarity, momentum, and access.

Engagement 02

For brands with traction, ready to build more aggressively.

  • Everything in Engagement 1, plus:
  • • Full ecosystem audit of existing marketing & business development
  • • A 1, 3, and 5-year strategic plan uniting marketing and business development as one engine.
  • • Quarter-by-quarter compounding roadmap — long-term vision, short-term executable goals
  • • Expanded access: up to 8 sessions/month (2/week) when the work demands it
  • • Ongoing strategic partnership against the roadmap

Where the real work happens. We build the long-term plan, then compound it quarter by quarter — marketing and business development as a single system.

Engagement 03

For established brands who want a strategic partner at the highest level.

  • Everything in Engagement 2, plus:
  • • Fractional CMO-level guidance (strategic, never tactical): budget architecture, channel allocation, where and how the spend goes
  • • One monthly session with a member of the advisory board — operators and specialists matched to the brand
  • • Agency sourcing and vetting — we find and pressure-test the right execution partner for you
  • • Full access to the founder's network and contacts through the portal
  • • The highest-touch, most robust engagement offered

A fractional CMO and a board of operators behind your brand — without ever handing you a task list. We architect the strategy; we help you assemble the team to run it.

For a select number of exceptional early-stage brands, we structure engagements around shared upside — a blend of reduced retainer and equity. We don't offer this widely. We offer it when we believe in what you're building enough to build alongside you.

03Scope
Where we tend to help
Positioning/Channel mix/Retention & LTV/Retail readiness/Fundraise preparation/Operator hiring/Positioning/Channel mix/Retention & LTV/Retail readiness/Fundraise preparation/Operator hiring/Positioning/Channel mix/Retention & LTV/Retail readiness/Fundraise preparation/Operator hiring/Positioning/Channel mix/Retention & LTV/Retail readiness/Fundraise preparation/Operator hiring/
04Inquire
Begin a conversation

Tell us where you are.

A short note is enough to start. If there is a fit, we will send a time.

We reply to every note personally, and take on a limited number of engagements.

95 Collective

Standing counsel for a small number of consumer brands, on the decisions that set the next twelve months.

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© 95 Collective
Advisory, not agency.